Cheers to Lost Irish

Posted by Irish Whiskey USA on

Congratulations to the folks from the Lost Irish whiskey brand. Launched in the USA in early 2022, this unique sourced blend consists of all three Irish whiskey styles aged in casks from six continents. Look for it in your local retail stores.  It is hard to miss the eye-catching bottle. Apparently, many of you have "found" Lost Irish based on USA sale projections.

Lost Irish whiskey has found a land of golden opportunity in America

Tim Herlihy and some of the team behind Lost Irish
The Lost Irish team
Tim Herlihy, the co-founder of whiskey brand Lost Irish, is raising a glass to the US market as it celebrates being on course to sell 36,000 bottles in its first year. The former Tullamore Dew US brand ambassador and his friend Neil Sands developed the Lost Irish brand in partnership with Mexican tequila producer Casa Lumbre. It has already landed deals across several notable US off-licences, including Total Wine & More, one of the country’s largest. The whiskey, sourced from Great Northern Distillery in Dundalk, was first released in the US – but has recently launched in Ireland.

Lost Irish also counts Southern Glazer’s Wine & Spirits as its distributor in the US. The distributor is one of the biggest in America.

Speaking with Ergo, Herlihy said the US market continued to represent significant opportunities for Irish whiskey brands.

“When I first came to the US in 2009, you’d go to Irish pubs, and there would be more Scottish whisky than Irish whiskey. Now you are seeing Irish pubs get behind the category and stock a good selection of Irish whiskey."

Herlihy said he was excited to see what the reaction to Lost Irish would be like in Ireland.

“We are proud of what we have created and hope that we’re doing the Irish proud over here in the US – but to get the support and success in Ireland would mean the world to us.”

Lost Irish is made using casks from six continents: Asia, Africa, Europe, North America, Oceania, and South America. It is a blend of all three styles of Irish whiskey – grain, malt, and pot still.

This article originally appeared here.

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